I always focus on research and client feedback to make sure my designs reduce cognitive load, anticipate errors effectively, and provide consistency in user behavior.
I work with product owners, engineering, and other stakeholders to build and maintain consistent strategies, and to prioritize, plan, and track product initiatives and outcomes.
Internal product owners and client services reps often have a different idea of what would “sell” versus what the users really needed from each tool.
To address consistency problems at Nielsen, I prepared a case study on how I could create a standard design language, using common colors, icons, names and behaviors across all of our products.
I mentored junior designers in using Figma and Axure, helping them find solutions for limitations coming from product or development. Based on this iterative feedback, I then recommended and implemented updates to our components and patterns in our design systems.
For some projects, I had design requests flying in from all directions, so I set up a process to accept them, created a chat channel to get more details, and prioritized all our work across our Jira board.
Not every project has finalized requirements, and some project managers don't have SaaS experience or business analysts. Even with an ever-evolving strategy, I made sure my teams could hit those moving targets.
Here's an 🔒design example from the MVP of one of my planning projects. You can also see a 🔒prototype for user testing in action here.