If it's not one thing, it's another
I always focus on research and client feedback to make sure my designs reduce cognitive load, anticipate errors effectively, and provide consistency in user behavior.
I work with product owners, engineering, and other stakeholders to build and maintain consistent strategies, and to prioritize, plan, and track product initiatives and outcomes.
What do they actually want?
Internal product owners and client services reps often have a different idea of what would "sell" versus what the users really needed from each tool.
🔒Case Study: Product Design From Start to Finish
Can we build it?
To address consistency problems at Nielsen, I prepared a 🔒case study on how I could create a standard design language, using common colors, icons, names and behaviors across all of our products.