If it's not one thing, it's another
My research and client feedback let me know that my new designs needed to reduce cognitive load, anticipate errors more effectively, and provide more consistency in user behavior.
I worked with product owners and other stakeholders to build and maintain consistent strategies, and to prioritize, plan, and track product initiatives and outcomes.
What do they actually want?
Internal product owners and client services reps often had a different idea of what would "sell" versus what the users really needed from each tool.
Can we build it?
To address our consistency problem, I prepared a 🔒case study on how I could create a standard design language, using common colors, icons, names and behaviors across all of our products.
